Thursday, July 1, 2010

A monkey economy as irrational as ours

Laurie Santos / TED


In her quest to find the roots for human irrationality, Laurie Santos, conducts experiments and observes how our closest relatives, the primates, make some of the same silly choices we make. She concludes that “the hope is that you all will think of your limitations not necessarily as ‘unovercomeable’, but to recognize them, accept them and then use the world of design to actually figure them out. That might be the only way that we will really be able to achieve our own human potential and really be the noble species we hope to all be.”

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